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Give Good, LLC


Dedicated to publishing projects that inspire
happiness, kindness and spread good in our world

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Give Good, LLC


Dedicated to publishing projects that inspire
happiness, kindness and spread good in our world

About The Business:

We are a Publishing Company Focused on 3 core elements:

1.  Empowering Authors, Artists & Creatives.
2. Creating quality and well designed products.
3. Inspiring GOOD in our world.

While each endeavor creates individual outcomes, collectively they fulfill our mission of publishing projects that inspire happiness, kindness and spread good in our world.


Organizational Structure:

MANAGEMENT & OPERATIONS:

Our team facilitates all general business decisions and activities. This includes sales and marketing, manufacturing and logistics, production, office and warehouse management, inventory, cost structures as well as accounting and legal.

Adam Benton
Founder & Ceo

Bill Brandmeyer
President

Brady Davidson
Marketing Director


Our accomplishments over the Past 3 Months have been incredible. They have cast a vision far beyond our initial goals and set a path that is much more in line with the productive and successful outcomes we envisioned.

Below are a few of the highlights: 

Transitioned our single product business, into a full service publishing & printing company.

We Are Currently introducing multiple new products / projects to our give good brand.

Created new domestic and Overseas printing relationships to Lower our Cost of Good Sold.

 

In an effort to expand our product line and increase sales and revenue, we are utilizing our manufacturing and distribution channels beyond "The Acts Of Good Journal" to leverage both new internal products / projects as well as take on external artists, authors and creatives with like minded products.

We are currently creating multiple new products / projects that will launch in the fall of 2016 and the spring of 2017: The Acts Of Good Journal, Volume II / The Acts Of Good Journal (Themed Set) / The Gratitude Journal / It's Fun Being Me (Journal) / The Worlds Greatest Journal (Men's & Women's) /  The Acts Of Good Journal, A Compilation of Stories

We have established relationships with multiple printers domestically and abroad. This has greatly lowered our cost of goods sold from over $12.00 per unit to under $3.50 per unit. We have lowered our minimum order quantities to better manage our inventory and shipping logistics,  and increased our products overall quality.

 


SALES:

The process since we launched our first product (The Acts Of Good Journal) in January of 2015 has been nothing less than profound.  As self-proclaimed fanatics for authentic, textual products, we set out to Write, Design, Manufacture, Market and Distribute our new product nationwide. Since then, The Acts Of Good Journal (which sells for $34.95) has sold over 5,000 copies, and is currently in over 325 retail locations across the country (including Hallmark).

Our experiences and connections have propelled us into a world of publishing products nation wide. We now focus our sales on four main customers. Each provide different price points, product selections and outcomes. By expanding our product lines and focusing on publishing multiple works, we intend to grow our sales exponentially. 

Wholesale

Our wholesale sales represent roughly 70% of our overall sales in 2015. We currently sell our products in over 400 retails stores across the country with such large retailers as Hallmark and Paper Source.

*In 2016-2017 we plan on growing our manufacture reps to businesses such as Ivystone (Mike Steidle) to help identify and connect with the Top 15 retail businesses.

(2014: $0 / '15: $31,021 / '16: $14,088 / '17: $150,000)

Direct-To-Customer

Direct-To-Consumer represents our online sales and provides our largest profit margins for our products. In 2015 we sold 20% of our total products online, directly to our consumers.

*We are in the middle of increasing our SEO and paid search campaigns as well as creating creative content through our social media channels to increase our online sales.

(2014: $2,830 / '15: $10,485 / '16: $38,034 / '17: $125,000)

Corporate

Our corporate sales currently represent the smallest portion of sales but provide the highest volume of units sold per customer.

*In 2016-2017, corporate sales will be a large portion of our sales focus, expanding to larger corporate accounts and organizations such as Starbucks and Boy Scouts of America.

(2014: $0 / '15: $6,150 / '16: $9129 / '17: $200,000)

Direct-To-Author

The self-publishing model is a perfect solution for Artists, Authors and Creatives wanting to personally market their products but need our support and expertise with manufacturing and design.

*This will be a new endeavor for our business, but will hopefully grow to one of our top forms of revenue.

(2014: $0 / '15: $0 / '16: $0 / '17: $25,000)


MARKETING:

Our primary source of marketing and content distribution is through our various social media channels and website (ActsOfGood.com). The style and substance behind our marketing efforts engage our audience with both social discourse and good design, inspiring change through positive rhetoric and captivating graphics, photos & video. We utilize snack-able amounts of purpose-driven content to be identified as a source of inspiration, a place where gratitude is encouraged, stories and entertainment remain positive and a lifestyle of "GOOD" is promoted for both the self and the world.

The style and substance behind our marketing efforts engage our audience with both social discourse and good design, inspiring brand recognition through positive rhetoric and captivating graphics, photos & video. We utilize snack-able amounts of purpose-driven content to be identified as a source of inspiration, a place where gratitude is encouraged, stories and entertainment remain positive and a lifestyle of "GOOD" is promoted for both the self and the world.

Beyond our internal branding and marketing, we receive an incredible amount of online, print and television exposure. So far in 2016 alone, we have been on over a dozen news station and talk shows including Good Morning America. We have had numerous newspaper and magazine articles write feature stories as well as radio interviews and public speaking appearances. We attribute much of our success and awareness to these endeavors. 

Vote for KC Newsmaker of the year! *What an incredible honor it is for EVERYONE involved with #TheActsOfGoodJournal!

Posted by Acts Of Good on Tuesday, December 8, 2015
Good Morning America

Good Morning America


New Product Line:

In the past, we have focused the majority of our time and attention with our current project, however, this community of good has organically created, new concepts, ideas and opportunities to expand our business. In Addition to Volume II of The Acts Of Good Journal, we are currently creating multiple new projects that will launch in the fall of 2016 and the spring of 2017.
(*Note: All new project costs are under $3.75 per unit.)

The Acts Of Good Journal, Volume II

The Acts Of Good Journal (Limited "Theme" Edition)

We have had many requests for "Themed" journals, such as: Local Gifts, City Love, Bucket List Items, My Sorority, Our Senior Class. This limited edition series would be sold as a group of 3. When the journals are released into the world with their "themes" they focus on specific topics and keep a similar message, create direct relationships and even streamline the gifting process.

The Gratitude Journal

We celebrate our birthdays every year with the premise that we didn't die in the past 365 days, but rarely do we let someone know that they have or had greatly impacted our lives. The concept of this journal is very similar to The Acts Of Good Journal, however, instead of an Act Of Good, you are prompted to let someone that has impacted your life in a monumentally positive way how grateful you are for them.  It is then passed from one person to the next through continued acknowledgements of gratitude. In the end, the journal is then returned back to the original owner to be kept as a reminder of how powerful the connections in our lives truly are.

It's Fun Being Me

This is a blank journal that provides a creative outlet for list-makers, note-takers, artists, creatives or anyone looking to put pen/pencil to paper. We continually

The Acts Of Good Compilation Book

Every day someone says, "Wouldn't it be incredible to get the chance to read all of these stories?".  We want to capture these Acts of Good and their impact on the world to make a compilation book of the best, biggest, inspiring and even simplest Acts of Good created with the journal. We would pair their stories with personal interviews to create a much bigger story, a book titled, Our Tribe: A Collection of Stories Making Our World Better.

The Worlds Greatest Journal (Men's & Women's)

Every day someone says, "Wouldn't it be